This Privacy Policy describes how melissacummins.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at melissa@melissacummins.com or by mail using the details provided below:

386 S Atlantic Ave, Unit 8, ORMOND BEACH FL 32176, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Order information
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Printful, Instagram, Facebook, or TikTok.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

  • Sensitive Personal Information: We may collect sensitive personal information including payment information (credit card numbers), account login credentials, and precise geolocation data (if you enable location services). You have the right to limit our use of sensitive personal information to what is necessary to perform our services.

  • SMS Marketing: We may use your phone number to send you text messages about order updates, promotions, cart abandonment reminders, and marketing communications. By providing your phone number and opting in, you consent to receive SMS messages from us. You can opt out at any time by replying STOP to any message. We use Klaviyo as our SMS messaging platform provider.

• Customer support information
  • Purpose of collection:
  • Source of collection:
  • Disclosure for a business purpose:
  • Personal Information collected: 
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you
  • Disclosure for a business purpose: Bookfunnel
  • Personal Information collected: 

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• E-commerce Platform: We use Shopify Inc. to power our online store. Shopify stores your personal information on their secure servers behind a firewall. All direct payment gateways adhere to PCI-DSS standards. Your personal information is encrypted using SSL technology. You can read more about Shopify's privacy practices here: https://www.shopify.com/legal/privacy

  We use Klaviyo for email and SMS marketing communications. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/privacy

  We may share your personal information with the following categories of third parties:
  - E-commerce platform providers (Shopify)
  - Print-on-demand services (Printful)
  - Email and SMS marketing platforms (Klaviyo)
  - Social media advertising platforms (Facebook, Instagram, TikTok)
  - Analytics providers (Google Analytics)
  - Customer support platforms (BookFunnel)
  - Payment processors
  - Shipping and fulfillment partners
  - Shopify (for enhanced services including ad targeting and personalization using aggregated merchant network data)

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• We use Klaviyo for email and SMS marketing communications. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/privacy

Shopify Network Intelligence and Enhanced Services

When you visit or make a purchase from our Site, your personal information may be used by Shopify together with information from other Shopify merchants to provide enhanced services that help us grow and improve our business. These enhanced services include improved ad targeting, personalized product recommendations, and better store performance.

This means that Shopify may combine your information (such as browsing behavior, purchase history, and device information) with anonymized data from customers who have interacted with other Shopify-powered stores to generate insights. No other merchant can directly access your personal data.

These enhanced services may constitute "sharing" or "targeted advertising" under certain US state privacy laws. If you are a resident of a US state with applicable privacy laws, you have the right to opt out of this data sharing for advertising purposes.

To opt out of data sharing for targeted advertising:

• Visit our Data Sharing Opt-Out Page
• Use the Global Privacy Control (GPC) setting in your browser

For more information about how Shopify collects and uses your data and your privacy rights with Shopify, please visit Shopify's Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

SMS Communications

We may collect and use your phone number to send you text messages about:
- Order confirmations and shipping updates
- Marketing communications and promotional offers  
- Cart abandonment reminders
- Customer service messages

Cart Abandonment SMS: Our website uses cookies and tracking technology to monitor items you add to your shopping cart, including when you abandon your cart before completing purchase. This information may be used to send you cart reminder messages via SMS if you have opted in to receive text messages from us.

SMS Data Sharing: We will not share your opt-in to SMS campaigns with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to Klaviyo (our messaging platform provider), phone companies, and other vendors who assist in the delivery of text messages.

You can opt out of SMS communications at any time by:
- Replying STOP to any text message
- Contacting us at melissa@melissacummins.com

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Data Retention

We retain your personal information for the following periods:
- Order information: 7 years for tax and accounting purposes
- Marketing communications data: Until you unsubscribe or request deletion
- Website analytics data: 26 months
- Customer support inquiries: 3 years
- SMS opt-in data: Until you opt out or request deletion

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

International Data Transfers: Your personal information may be transferred to and processed in countries other than your country of residence, including the United States and Canada, where our service providers are located. These countries may have different data protection laws than your jurisdiction. We ensure appropriate safeguards are in place for such transfers.

Exercising Your Rights: To exercise any of your privacy rights, you may:
- Email us at melissa@melissacummins.com  
- Mail us at 386 S Atlantic Ave, Unit 8, ORMOND BEACH FL 32176, United States

We will respond to your request within 45 days (or as required by applicable law). We may require verification of your identity before processing your request.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Additional State Privacy Rights: Depending on your state of residence, you may have additional privacy rights under laws such as the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and others. These may include rights to access, delete, correct, or opt-out of the sale of your personal information.

Exercising Your Rights: To exercise any of your privacy rights, you may:
- Email us at melissa@melissacummins.com
- Mail us at 386 S Atlantic Ave, Unit 8, ORMOND BEACH FL 32176, United States

We will respond to your request within 45 days (or as required by applicable law). We may require verification of your identity before processing your request.

Right to Opt Out of Sale/Sharing: Under California law and the laws of other US states, some of our data practices may be considered "selling" or "sharing" your personal information for targeted advertising purposes. You have the right to opt out of this sale or sharing. To exercise this right, please visit our Data Sharing Opt-Out Page or enable Global Privacy Control (GPC) in your browser.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	30 minutes, 3w or 1y depending on value
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_one_experiment	Used in connection with checkout.	session

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. This privacy policy is reviewed and updated at least annually to ensure continued compliance with applicable privacy laws. We will notify you of any material changes through email or prominent notice on our website.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.

Last updated: 08/12/25